Case Study: Europcar moves beyond gut feelings to truly understanding demand with IATA MarketIS

In today’s competitive travel and tourism industry, understanding the quantitative and qualitative facts and figures of passenger behaviour can provide you the competitive advantage you need to gain new ground.

Since half of Europcar’s rental business takes place at airports, they have realized that having access to data on passenger types, volumes and motives is key in developing sound business strategies.

How did Europcar improve business results by leveraging passenger data?

Before using MarketIS, Europcar relied on their rental station managers to provide data on trends and developments. By combining internal sales and data coming from MarketIS, they are now able to prepare more accurate forecasts and better allocate vehicles between their car rental locations to meet demand.

How does MarketIS help organizations make better business decisions?

Critical to any business connected to the travel and tourism industry, MarketIS provides you with a thorough understanding of market dynamics while allowing you to analyze consumer behavior and develop sales strategies. MarketIS enables businesses to:

• Instantly access key data concerning airline passenger flows around the world
• See which carriers and travel agencies dominate on specific routes or in particular regions
• Evaluate individual airline performance versus the rest of the market
• Keep an eye on the competition and monitor market share gaps